Hey brainswell, I have a question for you. I've been to some social media events where F'book and Twitter have been discussed as part of a social media strategy.
"Experts" seem to agree that it's not a good strategy to just use social methods as another advertising vehicle -- that a business would get better results by doing something to add value to the conversation.
Examples would include sending out coupons that differ from what you get in the newspaper or in junk mail; invitations to participate in group discussions, soliciting creative testimonials, sponsoring contests, etc.
I signed up to follow a NW Ohio company on Twitter, and to my surprise they just send out one soulless blurb after another: "Buy our stuff! It's the best! People love our stuff! We make the best!" etc. -- multiple times per day.
It is kind of shocking to think that no one associated with the Valentine -- a creative, artistic venue -- has clued them in to how to use F'book for their schedule.
My question is: how does one diplomatically let an enterprise know that they are either misusing (or not taking advantage of) these marvelous, free tools that appeal to a large audience?