Jan 24, 2008 Reuters story :
The Newspaper Association of America reported the number of unique visitors to newspaper Web sites last year rose more than 6 percent to a monthly average of 60 million. Monthly visits climbed 9 percent in the fourth quarter from a year ago.
It said that during the fourth quarter, 39 percent of all active Web users visited newspaper Web sites, with visits averaging 44 minutes a month. The report, compiled for the NAA by Nielsen Online, took into account both home and work Internet use.
The figures come as the newspaper industry becomes increasingly reliant on advertising revenue from Web sites, with print advertising under pressure, particularly when it comes to classified ad sales.