Ummmm.... the earlier comment was not a slam against Kia drivers. I drive an old Hyundai Accent, the precursor to the Kia, so in a way I would be mocking myself if I was targeting Kia drivers.
The point of my earlier comment was that Taylor Kia runs ads offering all sorts of sucker deals that sound impressive to the clueless. Remember the "two-for-one" deal they used to run, or the ubiquitous "$199 down gets you in a new Kia" schemes? To someone with half a brain, those deals could not possibly true as implied, yet lots of folks wander over thinking they can get a brand new car for just $199 down, or that they are going to get two brand new cars for $14K.
My oldest son was convinced he was going to get a new Kia for $199 down a few years ago, and he was really pissed that: a) he did not qualify for the terms, since part of the gimmick was the buyer needing near-spotless credit for the deal; and b) the low price point did not include a host of other fees, meaning he would have needed almost $1500 down to get a new Kia.