According to PC Magazine:
With HillaryHub, the campaign is moving into an area typically occupied by old news organizations and their new media rivals, like Drudge, and it's competing on equal terms for the attention of voters. Though the site is in its infancy, its goals are ambitious -- and it is a model other campaigns could follow.
The site's values, however, are intended to come from the newspaper world, not from political campaigns -- and particularly, from the same edgy tabloid style on which the Drudge Report is based. And ultimately, the political reporters who cover campaigns may find themselves competing with the campaigns themselves for the attention and interest of readers and viewers.
HillaryHub, Clinton aides said, is the brainchild of Wolfson, her top communications consultant. The site -- which Clinton aides say will grow and improve with time, and which is often composed largely of anodyne reports from early primary states -- is run by Wolfson, his deputy Phil Singer and another press aide, Isaac Baker, Wolfson said.
"I grew up in New York reading tabloids; my dream job is to edit the New York Post," Wolfson said. "So we set up something that has a little of that flavor and feel to it.""Campaigns are realizing that they're competing in a cacophony of media," said Andrew Rasiej, a tech entrepreneur who founded the website TechPresident.com (and is a columnist for The Politico). "The only way for a campaign to compete in that environment is to become a fast-moving media operation."