I chuckled when I saw that the Blade is now trying to convince website visitors that its content is worth $5.99 per month to non-subscribers of its print edition (if you sign up for Sunday delivery, it is
only $4.99 per month free if you pay them $4.99 per month for the Sunday paper). When you click a linked article, a popup emerges that blocks the article, and the popup advises you that access plans start at this low, low price; the site is "free" if you are a print subscriber... err... I mean if you are a "member":
Now, I might actually consider forking out a few bucks if the site had value, but the Blade website is almost worthless:
- Much of the content is regurgitated AP content I can get elsewhere for free;
- The search function has been broken for longer than I can remember;
- At times the site has more ads than content;
- Some of the ads cause browsers to hang up (yes, I have tried browsers other than IE);
- The mobile version does not work on my relatively new HTC phone, but often when I am on my laptop the server sends me to the mobile version instead.
I could go on and on, but the folks at the Blade must be whacked out on meth if they think there is much of a market for such a crappy Web product. The biggest irony, though, is that the popup does not always work; even the Blade's efforts to raise a little Web revenue suffer from a poor Web design.
Any insights, paulhem?