Modern chemo-lawn therapy trashes the waterways, is linked to cancer and Parkinson's, and those tacky signs just scream that you're an inconsiderate oaf who hates puppies and children. guLOLble
This is on the growing popularity of going organic:
http://www.thedailygreen.com/green-homes/latest/572p9
This is organic lawn care for the cheap and lazy:
http://www.richsoil.com/lawn-care.jsp
Here's more tips worth note:
http://www.organiclawncaretips.com/
Or you can grow moss to keep up with the McJoneseses:
http://www.thedailygreen.com/green-homes/eco-friendly/moss-gardening-460501