Toledo Talk

Chrysler Fiat HQ decision

Pretty big news out of the Detroit auto show today. Fiat's board of directors will meet Jan 29th to decide on the name of Fiat/Chrysler and decide on it's legal headquarters.

Marchionne said “the United States would appear to have a large claim” because of “access to capital markets and the ability to finance operations.”

http://www.detroitnews.com/article/20140113/AUTO04/301130077/1364/auto04/Marchionne-remain-CEO-Fiat-Chrysler-3-more-years

created by MrGlass419 on Jan 13, 2014 at 11:28:38 pm     Comments: 5

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Comments ... #

I spent time at the Fiat headquarters in Turin this past summer on a business trip. The Fiat people definitely don't view the relationship with Chrysler as a merger (which we would prefer to believe). Interestingly, this may turn out to be a situation where owning Chrysler will give Fiat the opportunity to bail itself out of the financial hole it is in. In the European market, Fiat is considered a dinosaur. Getting access to Chrysler's cash will greatly strengthen Fiat's ability to recover. Unfortunately, this may not be as beneficial to the Chrysler brand.

As an aside, I marvelled at the tv ads that showed the Fiat 500 coming out of the water as if it had been travelling from Italy to U.S. shores. The 500s are made in Mexico!

posted by Starr15 on Jan 14, 2014 at 01:03:47 pm     #  

Starr15 posted at 12:03:47 PM on Jan 14, 2014:

I spent time at the Fiat headquarters in Turin this past summer on a business trip. The Fiat people definitely don't view the relationship with Chrysler as a merger (which we would prefer to believe). Interestingly, this may turn out to be a situation where owning Chrysler will give Fiat the opportunity to bail itself out of the financial hole it is in. In the European market, Fiat is considered a dinosaur. Getting access to Chrysler's cash will greatly strengthen Fiat's ability to recover. Unfortunately, this may not be as beneficial to the Chrysler brand.

As an aside, I marvelled at the tv ads that showed the Fiat 500 coming out of the water as if it had been travelling from Italy to U.S. shores. The 500s are made in Mexico!

Maybe it was the gulf. What color was the sand?

posted by slowsol on Jan 14, 2014 at 01:35:49 pm     #  

We test drove a fiat 500 for my daughter (wound up going civic) - they're cute and fun cars. Would be AWESOME in a bigger city with tight parking for sure.

posted by endcycle on Jan 14, 2014 at 01:40:26 pm     #  

Getting access to Chrysler's cash will greatly strengthen Fiat's ability to recover.

Moreover, Fiat now has Chrysler's entire network of (mostly) long-standing dealerships, something they could not build when they attempted to enter the United States independently in previous decades. To me, that was the real worth of the whole deal. Gives the company a very stable U.S.A. base.

posted by oldhometown on Jan 14, 2014 at 03:58:49 pm     #  

Do Chrysler employees get deals on Fiat products?

posted by Anniecski on Jan 14, 2014 at 06:16:58 pm     #