Toledo Talk

Plummeting Newspaper Revenue

Ruh Row...

http://www.wsj.com/articles/plummeting-newspaper-ad-revenue-sparks-new-wave-of-changes-1476955801

created by Molsonator on Oct 20, 2016 at 11:57:28 am     Media     Comments: 13

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I majored in journalism and, other than a few exceptions, no one I have known ever earned what I would consider a decent living working in a newsroom. I never worked in the field after college (finished in 04).

Many transitioned to great careers in PR, advertising and other forms of digital media after putting in some years working for peanuts.

I wonder how honest college counselors are about job prospects in the field.

posted by Columbusguy on Oct 20, 2016 at 12:28:11 pm     #  

Columbusguy posted at 01:28:11 PM on Oct 20, 2016:

I majored in journalism and, other than a few exceptions, no one I have known ever earned what I would consider a decent living working in a newsroom. I never worked in the field after college (finished in 04).

Many transitioned to great careers in PR, advertising and other forms of digital media after putting in some years working for peanuts.

I wonder how honest college counselors are about job prospects in the field.

College counselors play into the fantasies of students instead of telling them the truth about professions and their prospects. Nobody wants to be the killjoy in the college hunting process.

I was so interested in radio at 14 years old that I got a tour of WSPD and no less that Peter Cavanaugh sat down with me to tell me to get into another profession and/or make sure I get a college degree in something else because broadcasting and journalism was nomadic, low paying, and can lead to a lot of family problems. At 14 years old I'm getting this straight from a 30+ year veteran (at that point). Do you honestly think any college counselor has the stones to do that? And I still went into broadcasting and have had a great career--but I can't say I wasn't warned and my relationships over the past 25 years are littered with guys who got in, got out, got divorced, moved from town to town to town to town...just like he said. As I stated, I've been lucky...and I've earned more than peanuts. A few truffles here and there too...

Oh, and I earned my Ph.D. I still work in broadcasting, but I teach as a second gig. As soon as the current broadcasting gig tells me "we don't need you anymore" (always a major possibility), I can do something else without fear that I'm going on the welfare dole. Something not a lot of broadcasting/journalism industry people can say

posted by oldhometown on Oct 20, 2016 at 02:28:13 pm     #   2 people liked this

Schools, in my opinion, only train advocacy journalism, not reporting. That's a shame and it leads to a lot of frustration.

I taught a lot of journalism / newswriting classes training for my doctorate and the level of writing that apparently passes high school is appalling. But the bigger problem is the blossoming ego on some of these fresh out of high school wannabes who seem to think it's below them to learn proper newswriting and coverage. No shit--you'd be amazed and the pushback I get when I ask for (a) citations to source material or (b) removal of obvious opinion phrases in what are supposed to be straightforward news articles.

A lot of the social justice warrior types go for journalism so they can "make a difference." The problem I see is they haven't learned the fundamentals of good journalism-- a lot of them just want to bray out their opinion that has to be right because they believe it or heard "facts" from some opinion leader they trust--rather than doing the hard work of ferreting out facts from documents and testimony (statements from human beings).

Perhaps if news was less tinged with "making a difference"-types, it would actually make a difference...by using the old-fashioned ideas of reporting noteworthy happenings and problems without the added derision of someone who is forced to cover what the great unwashed think because it's just not "right."

As a bonus, if a larger pool of people felt less insulted and/or berated by "journalists", perhaps revenue would go up with more eyeballs with wallets reading the product. I hold out no hope, though...

posted by oldhometown on Oct 20, 2016 at 02:39:33 pm     #   5 people liked this

Should anyone desire to read the linked article in the original post, it is about newspaper advertising sales. Interesting that TV only costs 37 cents per dollar of newspaper advertising to reach the same number of eyes.

posted by justread on Oct 20, 2016 at 03:17:13 pm     #   1 person liked this

I tried reading it, but it was boring and it didn't have any pictures of naked broads and stuff, so I didn't read it.

posted by madjack on Oct 20, 2016 at 04:38:25 pm     #   2 people liked this

justread posted at 04:17:13 PM on Oct 20, 2016:

Should anyone desire to read the linked article in the original post, it is about newspaper advertising sales. Interesting that TV only costs 37 cents per dollar of newspaper advertising to reach the same number of eyes.

It's actually worse, considering pretty much every newspaper lies about their actual distribution. There are always a sea of paper bundles that just vanish.

posted by Columbusguy on Oct 20, 2016 at 04:42:21 pm     #  

All media inflate their numbers. I buy for 1/2 dozen businesses in the area, I have bought for the several auto dealers...it gets ugly. Account Executives will lie right to your face without a problem. There is only a handful I trust.

As for The Blade - I always felt the reason clients wanted to advertise in it was to pay homage to the editor.

posted by Molsonator on Oct 20, 2016 at 04:57:28 pm     #  

I stopped reading when I couldn't find any canine tails to read about.

posted by Mariner on Oct 20, 2016 at 06:06:36 pm     #  

Oldhome and Columbus, I don't know anyone who went to a college counselor to get career advice. That type of research needs to start earlier in life, IMO.

Having said that, one professor told me that right after you graduate, it's possible to get informational interviews with just about any busy professional person. Everyone likes to dispense wisdom to a fresh-faced kid right out of school. I had some awesome talks with all kinds of people. Being a more mature person now, I wonder if anyone would ever return my phone calls if I requested such a thing these days! :-)

posted by viola on Oct 20, 2016 at 07:00:08 pm     #  

Columbusguy posted at 05:42:21 PM on Oct 20, 2016:
justread posted at 04:17:13 PM on Oct 20, 2016:

Should anyone desire to read the linked article in the original post, it is about newspaper advertising sales. Interesting that TV only costs 37 cents per dollar of newspaper advertising to reach the same number of eyes.

It's actually worse, considering pretty much every newspaper lies about their actual distribution. There are always a sea of paper bundles that just vanish.

Yes. Plus, they give away the "coupon" edition each week by having somebody drive down the street throwing them in random places in our lawns near the road where we don't pick them up until trash day when we are down there with a can. Should be a littering law when it is unwanted and unrequested litter. I wish they would just lie to the advertisers instead of make me pick up the trash each week so they can make a buck. Just tell them you littered my yard and throw it away yourself.
I wonder how many yards of the Hoffman Road landfill capacity problem are from lawn to dump printing products from the Blade?
You can't recycle it. If you place it in a recycling bin still in the bag it gives Republic the excuse they need not to touch it. Landfill. Charges to the city.

posted by justread on Oct 21, 2016 at 05:14:59 am     #  

viola posted at 08:00:08 PM on Oct 20, 2016:

Oldhome and Columbus, I don't know anyone who went to a college counselor to get career advice. That type of research needs to start earlier in life, IMO.

Having said that, one professor told me that right after you graduate, it's possible to get informational interviews with just about any busy professional person. Everyone likes to dispense wisdom to a fresh-faced kid right out of school. I had some awesome talks with all kinds of people. Being a more mature person now, I wonder if anyone would ever return my phone calls if I requested such a thing these days! :-)

I'll meet with you Viola. :)

I went to a career counselor at UT when I was 18 years old and starting college the first time.

I swear to God, this is what she told me: "Some people are lifelong learners. There are grants and loans and programs that allow someone to be a professional student." I didn't like school that much and felt like it was a little self-serving for the University so I kept working and didn't go back for awhile. This was a long time ago, so that counselor would be living in North Carolina or one of the places former Toledoans live now.

posted by justread on Oct 21, 2016 at 05:22:17 am     #  

I'll meet with you Viola. :)

You old lecher.

I can't really see a VIP having time to meet with someone like me. Imagine me showing up at the top floor office of some Big Cheese, and being stopped by his trophy secretary at the front desk. I'd be asked to wait, then the security bulldogs would show up and give me the bum's rush.

posted by madjack on Oct 21, 2016 at 10:31:46 am     #  

And I would be yelling at them: Do you know who that is!?!?!
That's David Crosby you idiots!

posted by justread on Oct 21, 2016 at 10:57:59 am     #   1 person liked this