Earlier this summer, a Wikipedia article called Enterprise 2.0 was created. I first discovered it early in the morning of August 14. It had a "deletion notice" at the top of the article, so I saved the page. Later in the day of August 14 or on the 15th, the article was removed from Wikipedia. So here is how the article looked in its final moments.

First, this comment was embedded within the saved article. It contains the timestamp of the page I saved.

Anyway, here's the article I saved:

If you're logged in, scroll down and click "edit" and use this page to test the Textile quick reference commands and the app features listed on the help page.

testing paratags

some text and then another paragraph with that's labeled with a different paratag:

bold

italics

1. A first item
2. A second item
3. A third

1. Fuel could be:
   1. Coal
   2. Gasoline
   3. Electricity
2. Humans need only:
   1. Water
   2. Protein

• A first item
• A second item
• A third

• Fuel could be:
  • Coal
  • Gasoline
  • Electricity
• Humans need only:
  • Water
  • Protein

I spoke.
And none replied.

one™, two(R), three©.

At Lewiki, headings 1 and 2 will be automatically underlined. Headings 3-6 won't be.

Header 1

Header 2

Header 3

Header 4

Header 5

Header 6

An old text

A block quotation.

Any old text

This is covered elsewhere¹.

¹ Down here, in fact.

I believe every word.

And then? She fell!

I know.
I really know.

Cat's Cradle by Vonnegut

Convert with r.to_html

I'm sure not sure.

You are a pleasant child.

a ² + b ² = c ²

log ₂ x

I'm unaware of most soft drinks.

I'm unaware of most soft drinks.

I searched Google.

I am crazy about Toledo Talk and it's all I ever link to!

This next command makes the image clickable, but the border is still left around the image.

Use good 'ol fashion HTML, I guess, to not display the border around a clickable image witht the border="0" attribute.

Align the image to the right.

Tables

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More Sample Text Examples Using Textile

This is a title

This is a subhead

This is some text of dubious character. Isn't the use of "quotes" just lazy writing -- and theft of 'intellectual property' besides? I think the time has come to see a block quote.

This is a block quote. I'll admit it's not the most exciting block quote ever devised.

Simple list:

1. one
2. two
3. three

Multi-level list:

1. one
   1. aye
   2. bee
   3. see
2. two
   1. x
   2. y
3. three

Mixed list:

• Point one
• Point two
  1. Step 1
  2. Step 2
  3. Step 3
• Point three
  • Sub point 1
  • Sub point 2

Well, that went well. How about we insert an old-fashioned hypertext link? Will the quote marks in the tags get messed up? No!

This is a link

An image:

1. Librarians rule
2. Yes they do
3. But you knew that

Some more text of dubious character. Here is a noisome string of CAPITAL letters. Here is something we want to emphasize.
That was a linebreak. And something to indicate strength. Of course I could use <em>my own HTML tags</em> if I <strong>felt</strong> like it.

Coding

This is some code, "isn't it". Watch those quote marks! Now for some preformatted text:

	$text = str_replace("<p>%::%</p>","",$text);
	$text = str_replace("%::%</p>","",$text);
	$text = str_replace("%::%","",$text);

This isn't code.

So you see, my friends:

• The time is now
• The time is not later
• The time is not yesterday
• We must act

Introduction to Enterprise 2.0

Enterprise 2.0 is a term used to describe how social software can be, and is being used to evolve the corporate intranet into a more organic, collaborative, user-driven platform. The term was coined by Andrew McAfee of Harvard Business School in the Spring 2006 MIT Sloan Management Review. His article, currently only available for online sale and titled Enterprise 2.0: The Dawn of Emergent Collaboration, helped articulate and define the concept. This paradigm was based on field research at Dresdner Kleinwort Wasserstein, where he previously developed formal case studies on the use of Socialtext.

McAfee went on to define Enterprise 2.0 as the use of freeform social software within companies. 'Freeform' in this case means that the software is most or all of the following: Optional, Free of up-front workflow, Egalitarian, or indifferent to formal organizational identities and Accepting of many types of data. Freeform, or unstructured use, does not impose barriers to collaboration and enables the structure to emerge out of use.

Concepts

A central concept in Professor McAfee's paper is called SLATES. This is an acronym to indicate the six components of Enterprise 2.0 technologies, this are: Search, Links, Authoring, Tags, Extensions, and Signals. McAfee's (2006) paper explains how the components of this acronym work together in building a knowledge sharing and cross unit innovating company.

While the six components are intertwined, Search and Links are directly related by McAfee. While search on the public internet benefits from a rich and evolving link structure, intranets lack this high quality metadata to inform results. With a link structure, search technologies such as Pagerank leverage diverse feedback.

Authoring enables user participation, information sharing and contributes a dense link structure. While on the public internet, personal publishing is in many cases free (you can edit this page, for example), authoring is typically restricted within an intranet. Intranets typically have an editorial process managed by a small group.

Tags, or tagging enable bottom-up contribution of metadata, a user-friendly act akin to labeling. Tags have become a common feature in enterprise wikis, weblogs and social bookmarking. As tags are contributed over time, a folksonomy emerges which augments search and affords social discovery.

Extensions, according to McAfee, take tagging one step further by automating some of the work of categorization and pattern matching. Amazon recommendations is a simple analogy, saying, "if you like that, you might find this interesting."

Signals is necessary to overcome information overload, letting users choose what information they want to subscribe to and be notified upon changes. RSS and the Atom (standard) syndication feed formats, combined with [feed reader]]s support Signals.

Comparison with Enterprise 1.0

Traditional enterprise software imposes structure prior to use. The primary objective is to automate business processes to drive down costs and gain competitive advantage.

Stenmark argues that intranets are not similar to the internet, except in technology. They embody Taylorism management, seeking to control and measure. The primary objective of an intranet is to present management's view of corporate culture, while fulfilling the value proposition of saving time looking for information.

Imposing structure serves as a barrier to adoption and contribution. By contrast, email as an unstructured modality provides a path of least resistence for knowledge workers and has gained widespread use. Research by IDC suggests that 90% of business collaboration occurs within email. While the productivity benefits of email are arguable given the rise of spam and information overload, the organization benefits little beyond communication.

Enterprise 2.0 and Knowledge Management

Improving the productivity of knowledge workers is one of the most important challenges for companies that face the transition from the industrial economy to an economy based on information and knowledge (Drucker, 1999).

It is becoming increasingly apparent that some value intrinsic to both the underlying culture and frontline applications driving Web 2.0, which has been called an architecture of participation and user democracy ^[1], could be employed to address the evolving role of knowledge management in the corporate context.

Enterprise 2.0 Tools

Web 2.0 provides many tools that can be used to implement Enterprise 2.0 in your organization. Below is a list of the kind of Web 2.0 tools that have been adapted for enterprise use.

• Hypertext and unstructured search tools
• Wikis for authoring and linking
• Weblogs for authoring and storytelling.
• Social bookmarking for tagging and building folksonomy.
• RSS Newsreaders for signaling

Articles (academic journals and others)

• McAfee, Andrew (2006). "Enterprise 2.0: The Dawn of Emergent Collaboration" MIT Sloan Management Review Vol. 47, No. 3, pp. 21-28
• McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (A) (9-606-074), HBSP
• McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (B) (9-606-075), HBSP
• McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (C) (9-606-076), HBSP
• SocialText's case study on wikis at DrKW
• Stenmark, D. (2005). "How intranets differ from the web: organisational culture's effect on technology". Proceedings of ECIS2005, Regensburg, Germany, 26-28 May 2005.

External Links

• Professor Andrew McAfee's weblog (category: Enterprise 2.0)
• DrKW CIO JP Rangaswami's weblog
• Ross Mayfield's weblog (category: Enterprise 2.0)
• Dion Hinchcliffe's weblog
• "List of tools for the internal blogosphere"

See also

• Web 2.0
• Open Innovation
• A panel on Enterprise 2.0 and the organizational uses of wiki technology was held at Wikimania 2006.

References

1. ^ Tim O'Reilly (2005-09-30). What Is Web 2.0. O'Reilly Network. Retrieved on 2006-08-10.