Sounds like an interesting program, let's see what they can come up with. I think Toledo is moving in the right direction as far as making our downtown more lively, but they need to attract more businesses and corporations. I think a great idea would be to move one of the alternative energy coropate offices into the old fiberglass tower. First Solar or Xunlight would be a perfect fit. They could cover the building in solar pannels which could help run the entire building.
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interesting idea, but it's a shame they had to go to california to find a company to develop the new brand. I hope they pull in some local talent to help with the project beyond the brainstorming sessions.
What happened to the Lake Erie West regional branding idea that began in the early 1990s?
- 1993 Toledo Technical Topics: Another Story That Should Knock Your Socks Off
- 1998 Technical Society of Toledo: The Midwest's New England
- 2005 Toledo City Paper: Open for Business
- Flags Fly in Support of Regional Identity
From the Dec 18, 2009 Blade story:
From the 1990s, a list of sustainable competitive features of the Lake Erie West region:
- Time - At the crossroads of the two most heavily traveled roads in North America: I-80/90 and I-75.
- Education - 33 colleges and universities within a one-hour drive.
- Fresh Water - 18% of the world's fresh water supply. Water for Industrial use, for recreation, for survival in a world of shrinking supply.
- Transportation - Four international airports within a one-hour drive (Detroit Metropolitan, Toledo Express, Willow Run, and Windsor International), railways (4th largest center in the USA), highways, and the Great Lakes busiest port.
- Access to Consumer Markets - Lake Erie West is the center of a 1-day drive and, 12 of the Nation's 20 largest urban areas.
- Access to Industrial Markets - That same drive time gains access to 50% of the industrial businesses in both the U.S. and Canada.
- Quality of Life - Many Lake Erie West communities provide excellent quality of life, with low cost of living and housing, cultural and sports features, quick drive times and little of the crime, social problems and hectic pace of major urban areas.
From the Dec 18, 2009 Blade story
From the 1993 article listed above:
The Lake Erie West committee seeks to such regional benefits and them to outside interests providing a marketing component that has been too often missing in the past.In short, the Lake Erie West committee is trying to provide a necessary supplement to the economic development activities of other organizations -- inter community co-operating in marketing our region. We hope you or your organization can join us in this effort to secure the economic future of our region.
More from that 1993 article:
It offers the attributes of those areas without the gridlock which is associated with their locations. It positions us for effective competition in the global economy by placing us at the cross roads of the North American Continent when it becomes an economic development unit competing with the European Continent and the Pacific Rim.
It allows us to pursue the biotechnological incubators like the one located adjacent to the Medical College of Ohio and other such incubators as offshoots of the University of Michigan, Bowling Green State University, the University of Toledo and others.What are the roadblocks that will keep this time based strategy from coming to fruition? The answer to the question is you and I and every other private citizen who keeps looking to the public sector for leadership in economic development. In a capitalistic society the public sector, by definition, can implement but it cannot lead. It is straddled with all sorts of artificial roadblocks and boundaries which we recognize as city limits, county and township borers, and state lines.
More from the Dec 18, 2009 Toledo Blade story:
November 2007 - Meta-Plan workshop spotlights regionalism
Attendees at that Nov 30, 2007 workshop included :
- Toledo Regional Chamber of Commerce
- Lucas County Improvement Corporation
- Toledo Metropolitan Area Council of Governments (TMACOG)
- Regional Growth Partnership (RGP)
- UT Science and Technology Corridor
- Toledo-Lucas County Port Authority
- Ohio Department of Development
- City of Toledo Department of Development
I'm floored that they are bringing in an agency from Berkeley. Really???? REALLY???
If you really want to change how people view Toledo and help this 'low self esteem' problem as you call it, HOW ABOUT HIRING ONE OF OUR MANY TALENTED TOLEDO AGENCIES.
You could start by checking out the membership of the Toledo AIGA. http://toledo.aiga.org/
North Design branded the entire city of SOCHI for their WINNING Olympic bid!
What a joke.
Whoever leads this so-called "rebranding" initiative, they've got work to do at the national level.
Toledo is a portal to hell, according to Law and Order SVU.
In November 2007, ahead of the Ohio State - Michigan football game, ESPN analyst and former coach Lou Holtz joked :
There was a crack on Toledo on an episode of Nurse Jackie on Showtime last season. A lady is brought into the ER with the DTs, and says she needs to be on meth (or whatever drug it was, I forget) to cope with living in Toledo.
What the hell did we ever do to these script writers to get such awful treatment??!?
From the link:
Applied Storytelling, which is working on similar branding campaigns for Vancouver and Detroit, will host a series of community forums beginning Jan. 25 in the Toledo-Lucas County Public Library.
Can we wait and see how successful they are with Detroit before we spend money on them?
"What the hell did we ever do to these script writers to get such awful treatment??!?"
Toledo has done nothing to the writers. These writers are simply observing and absorbing as much of the as possible. They're not focused on Toledo. Writers distill tons of collected bits of info to produce a joke or a line that helps their story. The writers' main concern is their story not Toledo. The question is what has Toledo done to provider fodder for writers? Why has Toledo bubbled up on the writers' joke radar?
You think having an assclown as mayor for 12 of the past 16 years been a factor. When Toledo makes the national news because of another embarrassing blunder by the Finkbeiner administration, is it possible that people in other parts of the country struggle to understand how Carty got elected mayor three times?
August 2007 comment :
But he got elected three times, so it's not all Carty's fault. Plus, city clowncil has approved many of Carty's ideas over the years.
February 2008 observation :
But I think the political mindset in Toledo has improved a fraction over the past year. And if it continues to improve, that will help Toledo's image. But the citizens have to stop re-electing knuckleheads who say and do stupid things.
Every time Toledo makes the news, it's something so terrible that it sticks in the national mind. Bar shooting, riot, crazy mayor. I agree with Jr. If we want to STOP our poor branding, we have to STOP creating or sustaining the culture in which horrible things happen.
Toledoans have terrible powers of introspection. It all comes down to US. WE are the problem. If WE don't change, then change won't happen.
So sad they went to california. But I am sure they know all about Toledo.
Ok I jumped the gun on this. AIGA Toledo has already reached out the people in charge. Applied Storytelling has responded. They are not a full service agency and they are basically doing the research, surveys and brand naming. They agree local talent should be used to do the implementation. More to come.
At least the fink isn't as bad as Detroit's Kwami Fitzpatrick or Washington's Marion Berry. And how did he get that Irish last name?