Molsonator: no particular reason, did my research on car type, safety, overall quality and never heard a bad story about honda's so I was pretty much sold on it. Especially since I was looking for reliability.
Brown was the first place I looked into and they gave me almost $3k off since I "shopped online" via their website. Same price at Jim White (before discount) and really enjoyed the experience at Brown.
Plus they gave me probably more than what my clunker was worth in trade in value, and was able to finance me through Honda Financial for a rate 2% cheaper than even my credit union could give me.
Overall 100% satisfaction so far. Only time will tell in terms of when things do break how they handle servicing it, but I feel confident for once when it comes to a car/dealership.
To add to the story, I ended up picking up a package to get my interior/exterior coated with a anti-stain/anti-rust and when I took my car in to get it done the guy who sold it to me lent me his own car for the day so I could get to work. Just had to have it back before he was off (and didn't require me taking time off from my own job).