Toledo Talk

Clam Law passed

Its a shame that its not in effect now..! and if I could I'd surely complain about "Taylor Kia" TV and Radio add where a Moronic add comes on "YELLING" "HAY BABY ITS MARCH MADDNESS" and when it comes on its most often 100% louder than the statement "Steve Taylor" follows up with. Why is it Business's Broadcast by the local TV and Radio networks seem to think its really necessary to have such adds that "Scream" at its potential customers another is the spa's and pool store...."WE HAVE ALL THE FUN"..!

We purchased a 2005 Sonata from Taylor,But I will not return to them for another vehicle..!

created by blacjac687 on Mar 29, 2011 at 12:39:48 pm     News     Comments: 11

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Why is it Business's Broadcast by the local TV and Radio networks seem to think its really necessary to have such adds that "Scream" at its potential customers another is the spa's and pool store...."WE HAVE ALL THE FUN"..!

From an old radio pro (me):

They do this because they think "screaming" makes their advertisement stand out from the other advertisements in a long commercial block. In other words, you'll be more apt to remember the ad.

It's a lowest common denominator form of advertising and, like you, tends to piss many people off or make them turn the station to get away. Do the ads work? To a certain extent, yes, but it's not the only way to make your ad stand out to an audience. There are plenty more ways to differentiate yourself in a crowded commercial block. The easiest would be to be the first commercial seen after the program; 85% of the audience sticks for that first commercial. By the time you get to the second commercial, the audience falls off to 70%.

Sometimes, I wish commercial TV/radio would adopt the advertising standards of NPR/PBS: no screaming, no hyperbole--just name, slogan, general advertising positioning statement, and (perhaps) a local place to find the product.

Speaking of annoying--yet effective--ads, when I think about how many 60 second radio spots I played with "John from Banner Mattress" and his high-pitched N-A-S-A-L voice...<shudder>. Or "Carpets by Otto" with long stretches of dead air and dorky humor...

posted by oldhometown on Mar 29, 2011 at 01:37:57 pm     #  

"Oldhometown; if you find out there is a place where a indivdual can signup to monitor TV commercials for the "FCC", pls let me know and I'll do the same for you buddy....GB

posted by blacjac687 on Mar 29, 2011 at 02:00:10 pm     #  

I nearky lost it last summer over Taylor's radio spots. At the end of a Taylor Hyundai spot, a girl would come on and say, "I love my Hyundai SNOTTA!"

Not Sonata. SNOTTA. Ugh.

Learn to talk to stay off the frickin' radio. And Taylor, if you can't listen to your own spots, you shouldn't be buying radio.

posted by Anniecski on Mar 29, 2011 at 02:09:52 pm     #  

There won't be an active "monitoring group"--that's beyond the scope of the FCC. The most you could do is complain to the advertiser, station, or the FCC as an individual...or form your own "monitoring group" (similar to the PRC and all the other content monitoring organizations). Unless you can prove your accusations of "loudness", you may be on a frustrating quest.

Remember, the law that passed in December only applies to the decibel level of the advertisement--not HOW they are speaking to you. So, you may still have plenty of "screamers" on TV--but the individual stations are mandated to process the audio so that it remains at the same decibel level as the main program.

Also remember the law doesn't go into full effect until this coming December, so you have plenty more months of loud ads.

Of all the shit Congress spends their time on...sheesh

posted by oldhometown on Mar 29, 2011 at 02:14:37 pm     #  

It's a lowest common denominator form of advertising and, like you, tends to piss many them turn the station to get away. Do the ads work?

It must work on the rubes or they wouldn't do it.

posted by dbw8906 on Mar 29, 2011 at 03:35:19 pm     #  

Its not just ads how about that trumpet player for channel 11 news.

posted by Linecrosser on Mar 30, 2011 at 12:22:55 am     #  

so oldhometown - please explain Stanton Optical to me...I don't get it. Annoying sells?

posted by justareviewer on Mar 30, 2011 at 11:26:16 am     #  

"Also remember the law doesn't go into full effect until this coming December, so you have plenty more months of loud ads."

^ Thanks for that info. I didn't know. Now I suppose I can stop complaining to my husband when these commercials come on -- "Hey, didn't they pass a law?" -- and wait it out.

posted by jmleong on Mar 30, 2011 at 11:37:38 am     #  

please explain Stanton Optical to me...I don't get it. Annoying sells?

It's not that annoying ads "sell" a product so much as it is that they are, in short order, memorable. To me, that's the main goal of advertising--to make sure that when a consumer needs your product or service, your company is right at the top of mind. Not to hype a specific sale or product necessarily, but to ensure that when you think of buying a car, a mattress, need eyeglasses...you think of THAT company first and go there. If you as a company are already in a person's head, that's a hell of a lot better than the Yellow Pages or Google.

So how do you become memorable? There's a whole lot of different approaches and most depend upon repeat viewings over a period of time to become memorable. But you don't have to be loud or annoying--some examples:

1.) Hire a high profile personality. Thanks to technology, they can be living or dead
2.) Build a campaign that makes the characters 'stars' Example 1 / Example 2
3.) Have a memorable jingle Example 1 / Example 2 / Example 3
4.) Appeal to emotions-- this one kills me every time
5.) Shock the audience
6.) Become icons for a generation Example 1 / Example 2

All these approaches/campaigns take time to build. If you're a business that depends on short term sales, unfortunately most of them...

6.) ...take the simplest, cheapest, short-term solution--be loud and/or annoying to cut through the clutter of other commercials.

Taylor Kia / Taylor Hyundai
Head On-- APPLY DIRECTLY TO THE FOREHEAD!

Many people generally tend to forget how "annoying" the advertisement was when they need a product or service performed...and since many people are loathe to research, they rely on what they see on TV or hear on the radio (internet pop-ups and banners--jury is still out). Having an ad that irritates people is, in fact, strangely effective. The new "loudness" bill will, unfortunately, not cut down on annoying or stupid ads--sorry.

But--regarding the "loudness"--it hasn't just been your imagination

posted by oldhometown on Mar 30, 2011 at 12:50:48 pm     #  

And speaking of annoying - I thought this post was going to be about banning clams

posted by justareviewer on Mar 30, 2011 at 04:57:35 pm     #   1 person liked this

E-Yeah Baby!

posted by barfly on Mar 30, 2011 at 05:57:26 pm     #