please explain Stanton Optical to me...I don't get it. Annoying sells?
It's not that annoying ads "sell" a product so much as it is that they are, in short order, memorable. To me, that's the main goal of advertising--to make sure that when a consumer needs your product or service, your company is right at the top of mind. Not to hype a specific sale or product necessarily, but to ensure that when you think of buying a car, a mattress, need eyeglasses...you think of THAT company first and go there. If you as a company are already in a person's head, that's a hell of a lot better than the Yellow Pages or Google.
So how do you become memorable? There's a whole lot of different approaches and most depend upon repeat viewings over a period of time to become memorable. But you don't have to be loud or annoying--some examples:
1.) Hire a high profile personality. Thanks to technology, they can be living or dead
2.) Build a campaign that makes the characters 'stars' Example 1 / Example 2
3.) Have a memorable jingle Example 1 / Example 2 / Example 3
4.) Appeal to emotions-- this one kills me every time
5.) Shock the audience
6.) Become icons for a generation Example 1 / Example 2
All these approaches/campaigns take time to build. If you're a business that depends on short term sales, unfortunately most of them...
6.) ...take the simplest, cheapest, short-term solution--be loud and/or annoying to cut through the clutter of other commercials.
Taylor Kia / Taylor Hyundai
Head On-- APPLY DIRECTLY TO THE FOREHEAD!
Many people generally tend to forget how "annoying" the advertisement was when they need a product or service performed...and since many people are loathe to research, they rely on what they see on TV or hear on the radio (internet pop-ups and banners--jury is still out). Having an ad that irritates people is, in fact, strangely effective. The new "loudness" bill will, unfortunately, not cut down on annoying or stupid ads--sorry.
But--regarding the "loudness"--it hasn't just been your imagination